Recently Walmart’s international e-commerce, Flipkart, has announced that it is going to introduce voice assistant to compete with its counterpart Amazon. Voice assistant is currently available in the Grocery part of the store. But it is going to be introduced in other verticals soon.
In various demographic regions, due to the typing inconvenience in English, the option of voice assistance has taken a good hold of the consumer demand. The AI-powered assistance will be available in Hindi and English as for the initial stage, but with time other languages are to be likely introduced.
Amazon had already introduced Hindi in 2018. Business experts of both the companies are expecting to enlarge their marketing sphere through voice search.